Organizational Leadership

Architecture, Delivery, P&L Management, Budget, Planning/ Preparation, Expense Reductions and Cost Control, Team Building & Recruitment, Human Resources, Training

Marketing

Product Marketing, Consumer Marketing, B2B Marketing, Marketing Strategy and Planning, Social Media Marketing, Product Management & Evangelism, Public Relations

Research & Development

Strategic/Tactical Planning, Competitor Analysis, Marketing Strategies, Policy/Procedure Development, Problem Resolution, Project Planning, Risk Management

Domains

Education, Logistics & Fleet Management, Healthcare, SCM, EAI, Telecom, Financial, Pharmaceutical, Mobile, e-Commerce, Color Management, Image Processing

Technology

GIS, GPS, SOA & Web Services, BPM, Rules Engines, TIBCO, ESB, Messaging, Oracle, CORBA, Java/J2EE, C/C++, Ruby on Rails, Web-based Design, Data & Application Architecture, MongoDB, Big Data and Analytics, Mobile Application Development

POST GRADUATE DIPLOMA IN COMPUTER APPLICATIONS, 1996

International School of Computer Technology

100% Scholarship

B.E, COMPUTER SCIENCE AND ENGINEERING, 1995

M. S. Ramaiah Institute of Technology, Bangalore University

First Class with Distinction

PRODUCT, SOLUTIONS & TECHNOLOGY CONSULTANT

Jan 2013 – Present

CEO, Blue Atoll Consulting – http://blueatoll.com

Technology Consultant

Product Advisor

Solutions Consultant

Software Architect

• Solution Architecture & Product Architecture for web, cloud and mobile applications
• Architecture, design, engineering, marketing & roadmap advisor for SMBs and startups
• Subject Matter Expertise for Product/Solution Implementation and CoEs of SMBs
• Cloud and SaaS product and solution designer Marketing, Product Feasibility and Go-to-Market strategy & plan for B2B and B2C technology products worldwide
• Architecture and implementation of healthcare & education products & solutions in US, Canada & Singapore
• GIS, LBS, VTS and Logistics Implementation Solutions & Best Practices

CO-FOUNDER, HEAD OF PRODUCTS, MARKETING & SOLUTIONS

Feb 2009- Dec 2012

Magnasoft – NorthStar (Startup) – http://northstar.ws

Head of Marketing

Head of Products

Solutions Architect

• Created NorthStar, India’s leading School Bus & Child Safety Solution in the cloud
• Built the NorthStar idea, team, product, brand and customer base
• Marketed & Branded NorthStar both within India and internationally
• Established channel partnerships with leading national brands (Zee, Next, Edurite)
• Led and managed national and internal PR efforts
• Ensured NorthStar received international awards (Red Herring, NASSCOM, SoE, AWS)
• Managed the implementation of NorthStar in 67 schools across India

HEAD OF ENGINEERING

Jul 2008-Jan 2009

GloMantra Services – myBantu (Startup) – http://mybantu.com

Head of Technology

Head of Architecture

• Market research in US, European and Indian consumer markets for product roadmap, technology, usability, platform and services offerings
• As a product manager, evaluated the feasibility of launching the product on numerous platforms such as Facebook, iPhone, OpenSocial (Orkut, MySpace), Web
• Headed the engineering and architecture teams
• Delivered the 1^st version of myBantu on the web
• Led the creation and filing of 7 patents (of a total of 13) in the USPTO

SENIOR ARCHITECT

Nov 2007-Jun 2008

TIBCO Inc.

acquires

TIBCO EAI Division of HCL EAI Services Inc.

Senior Architect

Product Architect

Solutions Architect

• Implemented and deployed TIBCO products and solutions across the globe
• Helped Fortune 500 companies (BFSI, Pharmaceutical) save costs and improve efficiency by integrating their disparate processes, systems and business units
• Architected TIBCO’s Adapter for Mainframes (IMS) for the BFSI market in Canada
• Helped create competitor analysis and strategic technical roadmaps for TIBCO to go up against Oracle and IBM
• Delivered Pre-Sales Proposals for TIBCO’s customer in Europe and the Americas

PRINCIPAL ARCHITECT & ACCOUNT MANAGER

Nov 2000-Nov 2007

HCL EAI Services Inc.

acquires

Aalayance eCom Services (Startup)

Principal Architect

Senior Technical Architect & Development Manager

Senior Project Manager

Project & Account Manager

• Managed, architected, designed, developed, delivered and supported numerous TIBCO products such as adapters, business intelligence tools and workflow engines
• Architected, designed and implemented enterprise application integration solutions for large Pharmaceutical, Logistics and Telecom companies worldwide
• Helped CISCO build their AON blades and bladelets in their routers, to add application- oriented intelligence into the network
• Helped Epiance build their Business Process Improvement Solution: Epiplex500 Analyzer

PROJECT LEADER

Nov 1997-Oct 2000

Datacard Inc.

acquires

Imergent Software (Startup)

Module Leader

Senior Software Engineer

Software Engineer

• Managed the design, development, testing and delivery of Datacard’s Color Transformation Engine
• Managed the design, development and delivery of several modules of Datacard’s card printing software, Zenith
• Developed and delivered several modules (including UI) of Datacard’s ColourWare Digital Color Workstation
• Built the framework/foundation of Datacard’s point of sale terminals

SOFTWARE ENGINEER

Feb 1996-Oct 1997

Hindustan Aeronautics Limited (HAL)

Software Engineer

• Developed HAL’s Environmental Database System
• Developed HAL’s Pattern Recognition & Image Processing System for material optimization
• Researched, innovated and developed mathematical models and algorithms for spatial recognition and computation
• Used C, Lisp and AutoCAD

Public Relations

http://www.cio-asia.com/tech/storage/magnasoft-northstar-the-cloud-was-a-natural-fit-for-us/

http://www.deccanherald.com/content/312026/harrowing-paths-they-trace-school.html

http://www.deccanherald.com/content/312459/unreported-accidents-higher.html

http://bangalore.citizenmatters.in/articles/5202-school-bus-safety-rules-supreme-court-ruling-bangalore

http://www.computerworld.in/interview/magnasoft-northstar-cloud-was-natural-fit-us-110342013

Books

https://goo.gl/KfTSZY

Blogs

http://blueatoll.com/blog/

http://kunalashar.com/blog/

Video

https://www.youtube.com/watch?v=MYLdxAbfl2Q